In 2024, a Mumbai-based jewellery importer faced a two-month customs delay. The inspection team found that his gold bangles carried a hallmark but the unique identification code (HUID) didn’t match on the BIS Care App. The result: ₹18 lakh worth of stock was seized until verification was complete.
This incident highlights a critical truth — checking the authenticity of a BIS hallmark is no longer optional. It’s both a consumer right and a business necessity. Whether you are buying a gold ring or shipping a batch of silver bracelets to retailers, BIS hallmark verification protects you from penalties, returns and reputation risk.
The Bureau of Indian Standards (BIS) hallmark is India’s official guarantee of purity for gold and silver jewellery. It certifies that the metal has been tested and meets the purity standards prescribed under IS 1417 for gold and IS 2112 for silver.
BIS hallmarking became mandatory nationwide from June 16, 2021 for gold and is gradually expanding to silver jewellery from September 1, 2025 under the latest notification (First Auditor & MoEFCC update, 2025).
Ignoring hallmark authenticity can lead to product seizure, license suspension or penalties up to ₹2 lakh under the BIS Act 2016.
When you inspect a hallmarked jewellery piece, you should see these marks clearly engraved or laser-etched:
| Mark | Meaning |
|---|---|
| BIS Logo | National standards mark (triangle symbol). |
| Purity/Fineness Mark | E.g. 22K (916), 18K (750), 14K (585). |
| Assaying & Hallmarking (A&H) Centre Mark | Identifies the laboratory that tested the metal. |
| Jeweller’s Identification Mark | Unique ID of the registered manufacturer or retailer. |
| 6-digit HUID (Unique Identification Number) | Mandatory since April 2023; links to BIS database. |
Tip: If any of these five marks are missing or illegible, the piece may not be authentic.
Hold the jewellery under a light or magnifying lens and verify:
If you see an old four-digit number or no code at all, it predates 2023 rules and must be re-verified.
If the app shows “Invalid HUID” or “No Record Found,” report it through the app and avoid purchasing the item.
Jewellers and importers can also verify authenticity by:
| Metal | Mandatory From | Key Standard Code | Status in 2025 |
|---|---|---|---|
| Gold Jewellery | June 16, 2021 | IS 1417:2016 | Mandatory nationwide for 22K, 20K, 18K, 14K, and 9K (from July 2025) |
| Silver Jewellery | Sept 1, 2025 | IS 2112:2025 | Mandatory for all silver articles above 2 g weight (except exports) |
Silver hallmarking will follow the same five-mark system as gold, with its own HUID series. Initially voluntary in 2025, it will become fully mandatory by 2026.
| Red Flag | What It Means |
|---|---|
| Uneven or blurred BIS logo | Possibly hand-engraved counterfeit. |
| 4-digit HUID or missing HUID | Outdated or illegal after 2023. |
| Wrong purity combination (e.g., 22K = 995) | False marking on non-compliant item. |
| Jeweller unable to show BIS license number | Unregistered seller. |
| App shows no match or different purity | Tampered hallmark or duplicate code. |
If you encounter these issues, report them to BIS Consumer Affairs Division (CAD) via the BIS Care App or email consumers@bis.gov.in.
Under the BIS Act 2016, selling or displaying non-hallmarked or fake-hallmarked jewellery is a punishable offence.
Possible actions include:
Example: In 2025, CPCB and local authorities seized an unauthorized hallmark centre in Vijayawada operating without valid HUID codes (Times of India report, Feb 2025).
| Jewellery Type | Approx. Fee per Item (₹) | Note |
|---|---|---|
| Gold Jewellery | 40 – 50 | Charged by A&H centre based on weight & volume. |
| Silver Jewellery | 30 – 40 | Expected similar pricing post Sept 2025. |
| Testing Sample | 200 – 500 | Depends on purity analysis method (XRF or fire assay). |
Fees are indicative; actual charges vary by centre and state. Always refer to official BIS notifications.
For businesses, a hallmark is not just a purity symbol — it’s a compliance indicator. Ignoring verification can delay imports, trigger CPCB notices, and erode consumer trust.
Think of it as your product’s passport into the Indian market — without it, you can’t cross borders or build credibility.
BIS hallmark verification is now a business and consumer duty. By checking the HUID code through the BIS Care App and buying only from licensed jewellers, you safeguard both purity and profitability. With silver hallmarking turning mandatory in 2025, now is the time for manufacturers and importers to update licenses and testing protocols.
Green Permits Consulting LLC helps manufacturers, importers and retail chains navigate BIS hallmark registration and license renewal processes seamlessly.
📞 +91 78350 06182 📧 wecare@greenpermits.in
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HUID is a six-digit alphanumeric code that uniquely identifies each hallmarked jewellery item. It ensures traceability from the assaying centre to the consumer.
Yes. From September 1, 2025, silver jewellery above 2 grams must be hallmarked under IS 2112:2025.
Use the BIS Care App to scan the HUID. If the details match the jeweller and purity, it’s authentic.
Yes, some illegal operators engrave fake symbols. That’s why digital HUID verification is crucial.
The item may be fake or unregistered. Report it via the BIS Care App and avoid purchase.